Many change efforts stall – not because the strategy is wrong, but because alignment never fully takes hold. In high-performing organizations, change is not treated as a one-time initiative. It is built into how decisions are made, how people engage, and how progress is sustained over time.
IQC — in partnership with PEN , WCPE, and GRQC— is pleased to host an online webinar discussion on Thursday, July 9th: “Leading Change with No Fluff: Practical Tools Backed by Science.”
In this interactive session, Dr. Mitch Kusy (organizational psychologist) and Dr. Gilles Benoit (3M AI Engineer) will introduce a practical approach drawn from their most recent book hot off the presses—The Playbook for Leading Change: Proven Strategies for Success. This webinar has two purposes:
A Friendly Caution! In this webinar, you won’t be subjected to one slide after another. Instead, Mitch and Gilles will engage you with just the right amount of science and just the right amount of application…and no fluff!
By the end of the 1-hour webinar, participants will:
- Identify why many change efforts struggle—even when the strategy is sound
- Experience a tool to produce stronger alignment around key decisions
- Determine how decision-making and engagement practices connect to sustained results in high-performing systems
- Be inspired to move from the “tip of the iceberg” in this webinar to the upcoming immersive experience of the Change Lab workshop.
In the full-length Change Lab workshop, participants will learn how to develop a performance excellence organization where change is not treated as a standalone effort, but embedded in how decisions are made, how people are engaged, and how results are sustained. This webinar offers a practical introduction to the capabilities that will be developed more deeply in that experience.
This session is designed as a delightful teaser of the Change Lab workshop, offering a chance to engage a key change practice in your organization, and identify how these tools support more effective, sustainable change across the organization.
Who should attend:
- Leaders responsible for driving or supporting change initiatives
- Managers navigating complex decisions or competing priorities
- Continuous improvement and performance excellence practitioners
- Anyone looking for practical ways to move from “agreement in principle” to real alignment and action
Thursday, July 9 | 8:00–9:00am CT (Optional networking and mingling from 7:45–8:00)
Format: Zoom meeting
Investment price: Included with membership for PEN/WCPE/IQC members | $20 for non‑members
Can’t make it live? Register anyway – all registered attendees will receive access to the recording.
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Our Speakers
Mitchell Kusy, PhD - Dr. Mitchell Kusy is an organization psychologist and an international thought leader on organizational development and workplace culture change. He has authored seven business books and brings decades of experience helping leaders navigate complex change and build environments where people and performance thrive. Mitch’s work focuses on practical, research-informed approaches that leaders can apply immediately—especially in high-stakes and high-impact situations. He is the co-author of The Playbook for Leading Change: Proven Strategies for Success.
Gilles Benoit, PhD - Dr. Gilles Benoit is a senior AI scientist at 3M and a prolific innovator holding over 70 patents. His career at the intersection of materials science and technology has produced breakthroughs ranging from life-saving optical fibers for non-invasive surgery to display technologies used by Apple and Samsung. An MIT-trained scientist, Dr. Benoit specializes in bridging the gap between AI hype and measurable business impact. He is the co-author of The Playbook for Leading Change: Proven Strategies for Success.
