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The Evolution of Generative AI

  • 13 Nov 2025
  • 8:00 AM - 9:00 AM
  • Zoom Meeting

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Generative AI isn’t just changing the workplace: it’s fundamentally redefining what it means to be a professional. We are at the beginning of a pivotal moment in human history where the very nature of human work is being reimagined. This technological revolution offers unprecedented opportunities for efficiency, innovation, and strategic focus. Yet harnessing its power effectively requires more than a few strategic planning meetings and delegation to the IT department or consultants.

IQC — in partnership with PEN and WCPE — is pleased to host an online webinar discussion on Thursday, November 13: “The Evolution of Generative AI.”

The discussion will start with Sam Richter, founder and CEO of SBR Worldwide/Know More, who will explore how AI is requiring a complete mindset S.H.I.F.T. – how AI can/should be used to:

Streamline work – to improve efficiency in our tasks

Harness expertise – producing smarter outputs with better AI prompts

Innovate capabilities – creating new breakthrough value by leveraging AI

Focus strategically – using AI to enhance human experience and judgment

Thrive – combing knowledge and wisdom

We’ll then hear from Greg Hintermeister, Distinguished Engineer with IBM, offering some insights into emerging AI best practices he is seeing within IBM and their clients.

The days of viewing Generative AI as merely an optional tool are behind us. Every leader, manager, and individual contributor must now recognize that Generative AI has fundamentally altered the business landscape. We can no longer conceptualize work as we once did, where people perform specific, predefined tasks to achieve outcomes. This traditional model of human labor is rapidly becoming obsolete. What makes this moment so transformative is that Generative AI isn’t simply automating routine tasks – Generative AI can now handle increasingly complex cognitive tasks across every business function. This shift is not incremental; it’s exponential.

Come explore the leading edge in AI best practices.

This session is Thursday, Nov 13 from 8:00-9:00 CT (optional networking and mingling 7:45-8:00), using Zoom MEETING. Grab your coffee and breakfast, and join us for a rich discussion. Free for PEN/WCPE/IQC members; $20 for non-members.

Can’t make it live but interested in the content? Register anyway: all registered attendees get a link to the recording after the session.


                


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