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Join us online for Iowa's ONLY conference dedicated to performance Excellence.  We have many  speakers, learning and networking session opportunities all from the comfort of ANYWHERE!!

Through technology we will be able to engage you AND have interactive networking with others and the ability to watch recorded content.  All of this in your browser or an app on your favorite phone or tablet.



Stephanie Stuckey is CEO of Stuckey’s, the roadside oasis famous for its pecan log rolls.  The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.

Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie took over in November of 2019 and, under her leadership, Stuckey’s has purchased a healthy pecan snack company, undergone a rebranding, added three new franchised stores, expanded its B2B retail customer base, increased online sales 550% with a new website and will soon acquire a pecan processing and candy manufacturing plant.

Stephanie received both her undergraduate and law degrees from the University of Georgia.  She has worked as a trial lawyer, elected to seven terms as a state representative, ran an environmental nonprofit law firm that settled the largest Clean Water Act case in Georgia history, served as Director of Sustainability and Resilience for the City of Atlanta, and taught as an Adjunct Professor at the University of Georgia School of Law.  Stephanie’s achievements include being named one of the 100 Most Influential Georgians by Georgia Trend Magazine and a graduate of Leadership Atlanta. She is active in her community, a longstanding member of Glenn Memorial United Methodist Church, and serves on many nonprofit boards, including the National Sierra Club Foundation, EarthShare of Georgia, and her local zoning review board.


Larry W. Potterfield is an American business executive, a sportsman and with his wife Brenda, a philanthropist. He is founder and CEO of MidwayUSA (since 1977), an internet retailer of shooting, hunting and outdoor products. As CEO of MidwayUSA, a 2009 and 2015 recipient of the Malcolm Baldrige National Quality Award, Larry is considered a role model in applied Leadership and Management principles and speaks frequently on Leadership and Management topics. He and Brenda have hunted and fished around the world and the plant and office walls of the Columbia, MO campus display a host of trophies. The Potterfields are also great supporters of the National Rifle Association, the Boy Scouts, the Key Conservation Groups and many other organizations that provide youth shooting sports activities.

MidwayUSA Foundation: Created by Larry in 2007, the MidwayUSA Foundation is dedicated to helping communities and organizations raise money for their high school, college, and other youth shooting teams and activities. As of 9/30/2015, the MidwayUSA Foundation had $81 Million in assets, had paid $8.4 Million in grants and had 2,294 teams with endowments.


Brian Dieter has served as President and CEO for Mary Greeley Medical Center since July 2008. Prior to that, he was vice president and chief financial officer at MGMC for nearly nine years. Before joining MGMC, he spent 10 years at Ancilla Systems Inc. at three affiliated healthcare organizations in financial leadership positions. Dieter received his Bachelor of Science degree in Business from Indiana University in 1985 and his Master of Science degree in Administration from the University of Notre Dame in 1998. He is a Fellow in the American College of Healthcare Executives and board chair for the Iowa Hospital Education and Research Foundation (IHERF). He is a current member of the Rotary Club of Ames and a board member and vice chair for the Ames Economic Development Commission. He previously served as past board president and past campaign chair for United Way of Story County as well as past president of the Ames Morning Rotary Club. Dieter also served as a past chair for the Ames Chamber of Commerce.


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Mailing Address: 5001 1st Ave SE, Suite 105-303 Cedar Rapids, Iowa 52402
(319) 398-7101

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Mission

Be the catalyst to transform individuals and organizations from good to great to excellent.

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