By Scott Burgmeyer
A thought leader is an individual or organization that is recognized as an authority in a specialization. This typically leads to that individual or organization being sought after to share their knowledge, skills, or abilities.
Why does an organization pursue Thought Leadership? From my perspective, there are three core reasons:
1) Be recognized as an expert and share your expertise.
2) Build a brand – being a thought leader allows your brand to be regarded as a top performer in that classification.
3) Add value to your customer: through #1 and #2, you can provide more value to your customers.
As an organization or individual, what would people say is your Thought Leadership?